MY WORK
Content, localization, and organic growth in practice
A selection of projects where I’ve worked across SEO content strategy, multilingual content, and organic search optimization.
SEO Content Strategy · SEO Localization · Content Writing
1. Altura Interactive / Seis
SEO LOCALIZATION · FINTECH
Making financial content resonate with Spanish-speaking audiences
Adapted and localized content for the US Hispanic market, combining linguistic accuracy, cultural relevance, and SEO copywriting to make financial messaging feel natural and useful to its intended audience.
Developed a blog-led SEO content strategy focused on search intent, topical authority, and content optimization. The SEO channel generated more than 700 attributed sales over 18 months and averaged 1,000+ qualified organic leads per month.
2. Learning Heroes
SEO CONTENT STRATEGY · ORGANIC GROWTH
Turning educational content into an organic acquisition channel
3. DEPT / espell
SEO · CONTENT OPTIMIZATION · GEO
Helping global brands improve content visibility
Contributed to SEO and GEO projects involving content optimization, search visibility analysis, and localization-related work, combining search insights with practical recommendations to improve how content reaches its intended audience.
MY APPROACH
01
Understand
Understand the audience, research keywords, analyze search intent, and identify content opportunities.
Good content starts with understanding people
03
Create & optimize
Write, optimize, or adapt content to the language, search behavior, and cultural context of each audience.
02
Shape
Define the content angle, structure, key messages, and editorial requirements.
04
Review & improve
Check content quality, measure performance where data is available, and identify opportunities for improvement.
My process combines search data, editorial judgment, and language expertise to create content that meets audience needs and supports business goals.